Starting with one's own wish for a Furby, oo-nye-doo? follows several narrative threads which are linked to one another in varying ways: Why one didn't get a Furby and what the NSA's got to do with that. For whom the hands of an analogue clock could become a mystery. How the reason why Furbies were feared became a leading marketing strategy for contemporary toys. Which demands several writers of centuries past formulated to the machines of the future, and how Ronald McDonald struggles to fulfill them. How much fears and fetishes overlap and how the hole in us is always exactly the same size as the product we desire.